Lucy James
speaker
726 appearances
3 recordings
1 series
first heard Mar 2026
last heard 11 Aug
Lucy James’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Aug 2026 with 1.
Appearances
So really, this campaign was meeting those people where they are.
Trying to find them, meeting them where they are, which was on phones and tablets, and making a foot in the door, a gateway to get involved in the Xbox ecosystem in some way.
If you're investing by buying Game Pass, using xCloud, and then maybe you see something that you want to play on a big TV in front of, like, in your living room, you need the console for, great, that's a way to funnel those people in there.
But in doing so, the messaging was not the best, and it wouldn't be clear.
I think as I get older, so I have my aunt and uncle.
My uncle is really into gaming, but my aunt will message me and be like, I don't know what to get him, blah, blah, blah.
And she'll explain to me what it is like for her to go to a game store and not know what she is looking for.
And so one thing that I've tried to consciously do is,
is put myself in the shoes of my Auntie Janet and to be like, if I didn't know what the ins and outs, if I didn't even know the difference between the X and the S, how would I approach this?
And that is what Xbox is really doing.
They are trying to find those people who are not as invested in the gaming ecosystem or as familiar with the language as we are and trying to get those people.
This is insane.
Yeah, and it's also like,
Some deserved, but also, you know, you've got to question it a little bit.
It's like complacency a little bit, where it's like you are just using that word, Xbox.
Yeah.
And you are hoping and relying on the fact that people have some passing knowledge of what it is.
Yeah.
But really, does everyone know?
I don't know.
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