Luis Baez

And so even before I stepped into that space, you know, had the website together, had the offer together, sales pages, the emails, everything like set up and running. I was like, yes, I've got this right. If you build it, they will come. And I built it. And then I, no one showed up. No, it showed up. It was like, okay, I'm not competing against anyone.

And so even before I stepped into that space, you know, had the website together, had the offer together, sales pages, the emails, everything like set up and running. I was like, yes, I've got this right. If you build it, they will come. And I built it. And then I, no one showed up. No, it showed up. It was like, okay, I'm not competing against anyone.

It's just me at the starting line of this race, right? This is a solo marathon that I'm about to go on. And in my fever to get started and to get everything looking just right, I overlooked the fact that like, I didn't have like an email list or a following or anything. I was starting from scratch.

It's just me at the starting line of this race, right? This is a solo marathon that I'm about to go on. And in my fever to get started and to get everything looking just right, I overlooked the fact that like, I didn't have like an email list or a following or anything. I was starting from scratch.

Got the LLC set up, got the accountant, all these things going on in the background because I thought I knew how to run a business. But it is very different when you are out here putting yourself out there. And there are probably a thousand ways to crack this egg. And it's a matter of testing, refining and optimizing, but also showing up authentically.

Got the LLC set up, got the accountant, all these things going on in the background because I thought I knew how to run a business. But it is very different when you are out here putting yourself out there. And there are probably a thousand ways to crack this egg. And it's a matter of testing, refining and optimizing, but also showing up authentically.

It took me a while to step away from running ads and doing all those things that the gurus and everyone said you should be doing when you're running an online business. I found my sweet spot in teaching and guest teaching and guest speaking. And this is what I love doing.

It took me a while to step away from running ads and doing all those things that the gurus and everyone said you should be doing when you're running an online business. I found my sweet spot in teaching and guest teaching and guest speaking. And this is what I love doing.

This is the intersection of doing something that I love and doing something that's super effective for my brand and my business. And so I just want to encourage anyone who's listening to this and going, yes, I hear what you're saying. I don't know. I've tried cracking the eggs 800 out of a thousand ways. What should I do next? Do what feels right and do it well.

This is the intersection of doing something that I love and doing something that's super effective for my brand and my business. And so I just want to encourage anyone who's listening to this and going, yes, I hear what you're saying. I don't know. I've tried cracking the eggs 800 out of a thousand ways. What should I do next? Do what feels right and do it well.

I feel like that's what I read. LinkedIn and Instagram and Facebook groups. Because a lot of folks that step into online business and solopreneurs or practitioners or sort of work online, will often join communities on Facebook. They'll follow other online teachers and things that have communities.

I feel like that's what I read. LinkedIn and Instagram and Facebook groups. Because a lot of folks that step into online business and solopreneurs or practitioners or sort of work online, will often join communities on Facebook. They'll follow other online teachers and things that have communities.

And so one of the ways that I would build my roster of clients is like jumping into these communities, adding massive value. And then eventually people would tap my shoulder and say, I'd love to talk to you and learn more. Same thing on Instagram and then same thing on LinkedIn. LinkedIn for me will always be bae. And it's not just because I work there.

And so one of the ways that I would build my roster of clients is like jumping into these communities, adding massive value. And then eventually people would tap my shoulder and say, I'd love to talk to you and learn more. Same thing on Instagram and then same thing on LinkedIn. LinkedIn for me will always be bae. And it's not just because I work there.

Like I, I ended up being recruited at LinkedIn because of my activity on LinkedIn. Like literally the recruiter was like, you're L active. Do you want to come talk to us about teaching other people how to use LinkedIn? And it's been the perfect place to showcase myself and the work that I do across every space that I move.

Like I, I ended up being recruited at LinkedIn because of my activity on LinkedIn. Like literally the recruiter was like, you're L active. Do you want to come talk to us about teaching other people how to use LinkedIn? And it's been the perfect place to showcase myself and the work that I do across every space that I move.

Yeah, a different customer intent. If you want to break it down from that, the same person that I might be engaging with will spend their time on LinkedIn differently than on Instagram. When I engage with them on LinkedIn, I'm offering advice. When I'm hanging out with them on Instagram, we're sharing memes. You know, it's the water cooler versus the boardroom, right?

Yeah, a different customer intent. If you want to break it down from that, the same person that I might be engaging with will spend their time on LinkedIn differently than on Instagram. When I engage with them on LinkedIn, I'm offering advice. When I'm hanging out with them on Instagram, we're sharing memes. You know, it's the water cooler versus the boardroom, right?

And when you think about engaging with your colleagues or coworkers or customers in everyday situations and physical spaces, yeah, there are moments where you button up because it's time to do business. And there are moments where you let your hair down. And so I have to think about how to create those experiences in virtual settings. And that ultimately was my approach.

And when you think about engaging with your colleagues or coworkers or customers in everyday situations and physical spaces, yeah, there are moments where you button up because it's time to do business. And there are moments where you let your hair down. And so I have to think about how to create those experiences in virtual settings. And that ultimately was my approach.