Luis Lora

speaker

54 appearances 1 recordings 1 series first heard Apr 2026 last heard 30 Apr

Luis Lora’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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Hi, Alex.

My name is Luis Lora, the owner of Optimum Works, and we are a railing company and we sell a variety of railings online.

And who we help are homeowners, contractors and designers.

And here are some of the examples below of some of the products we make.

Sweet.

Currently, we're doing $2.5 million in revenue, $384,000 in profit, and our net margins are 15%, and our LTV to CAC is 1 to 1.

I'm trying to build the best railing company in the U.S., and I want a 10x revenue growth and double profit.

All right, currently, we're getting them through paid ads.

And 81% of our customers are coming from Google Ads.

And we spent about $21,600 a month on Google.

And we spent, on Meta, $4,500 a month.

And we have a couple other sources of traffic below.

We spent over $300,000 in marketing last year.

Our CAC is high and it actually doubled from last year and our conversions are too low.

Another problem is that not enough customers are repeat buyers.

It's only about 10% and we want to increase our LTV.

70% are just like handrails and like stuff that people buy directly on our website.

And then 30% are custom orders.

The last time I checked, it's about like 10 to 20% on the phone.

Okay, great.

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