Luis Lora

speaker

54 appearances 1 recordings 1 series first heard Apr 2026 last heard 30 Apr

Luis Lora’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

Appearances

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The Game with Alex Hormozi · The Two Changes That Grew This Business 44% in One Year | Ep 966 · 30 Apr 2026 podcast

then we'll proceed with the quote and like we'll we'll get like an email that that they filled it out with all their information yeah and then we'll send them the quote within like 24 hours so where's the custom quote thing yeah custom orders it's so small and we have it so yeah where we actually get a also a good amount is that we have it on our on our most popular railing okay yeah let me see it let me see it's in the same product yeah that one okay one but it

So from the time we shot that episode of Cash Cows, it was April 2025 and we were currently doing $2.5 billion in revenue with $384,000 in profit.

Right now, to this day, in March 2026, for the past 12 months, we've done $3.6 million with $540,000 in profit.

So we've grown our revenue by 44%.

Out of all the changes we discussed that had the biggest impact on profit, it was optimizing for custom orders.

That has become now a way bigger part of our business, and it's become 50% of our business.

So once we fixed attribution, we discovered we had campaigns that were breaking even.

So what we did is that we took the money out of the losers and put it into the winners.

So once we raise prices, our close rate is currently at 20% and we have tripled the amount of leads slash custom orders submitted.

The advice that made the biggest difference was optimizing for custom orders and improving the custom orders page and improving the sales process when it came to taking those custom orders.

Alex, thank you from the bottom of my heart for all your help and wisdom.

You've completely changed my business and you've got me out of the swamp.

So I commend you for that, and I know it's only up from here.

So thank you, and I wish you well.

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