Luke Beatty

But for the last two years, you haven't been able to buy that product.

Got it.

We've retained those customers.

Um, I don't want to see right now.

Well, we, we will do, we will double in revenue every, like we have every year since we started.

That's the revenue number.

I'll tell you.

Um, my favorite business book, my favorite business book right now, uh, which I just read about a month and a half ago.

Um,

is, um, Zingerman's, which is a deli in, um, in, in Ann Arbor, Michigan, which is a very famous deli.

And if you haven't been there, you should check it out.

It's kind of got a cult following in a college town and they wrote a customer service book that is really amazing.

It's a very quick short read and it is, it details how a bricks and mortar business has a very unconventional, um,

customer service model.

And I'll say that the sort of the punchline for the book for me is that if you go into customer service with an expectation that it's like fair, you're, you're screwed, right?

The way you have to work it is this is an unfair thing.

I'm going to be giving way more than I'm getting.

People are going to be unreasonable.

They're

and you need to meet those.