Luke Harries

speaker

1,470 appearances 2 recordings 2 series first heard Jan 2026 last heard 11 Jan

Luke Harries’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jan 2026 with 2.

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs · 11 Jan 2026 podcast

fantastic for this just digging in because a lot of people will love that like short is like 30 seconds like three minutes the way i would do it is actually like nearly all your attention for your videos should be on the first 30 seconds very quick intro then get straight to the core value props if you actually want to keep building out the video onto that to make it five minutes long that's absolutely fine but just recognize the majority of drop off will happen after that

So make sure you make that first 30 seconds truly incredible.

Is that correct?

Yeah, exactly.

So motion design, founder-led, and screen share.

Those are the three.

Any big launch, we lean towards motion design.

You can get very complex products across quickly.

The founder-led one, personally, I think those are really risky because it can become quite egoful.

To slightly call out Superhuman, they are an incredible, I know you're good friends with them.

Truthfully, Superhuman are incredible at growth generally, but their most recent launch video is about five minutes, very founder-led.

The staircase was beautiful.

That was another Titanic scene.

The staircase was beautiful, but you're watching Rahul walk down this beautiful staircase, and by the time he's walked to the bottom, you've moved on.

And so then in this like attention economy, you really need to make it short and snappy.

I think that can work maybe if you have like a more boring product, like a consumer packaged goods, or you're doing some sort of lifestyle, or if you have like a prominent creator behind it already, fantastic.

But in general, I'd be quite cautious of those.

And then the third type is the more like screen share.

And I think this really works well if you're selling to a technical audience who they basically want to nerd out on the details and the product itself and the craft.

Then those are great.

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