Luke Sophinos

It's not a 12-month implementation. And it's your reputation prover. Nine out of 10 folks fail on their wedge product. And in my view, it's because they don't really think about it. So, Let me give you an example of like a beautiful case study on wedge products. And I write about these in my vertical SaaS newsletter.

It's not a 12-month implementation. And it's your reputation prover. Nine out of 10 folks fail on their wedge product. And in my view, it's because they don't really think about it. So, Let me give you an example of like a beautiful case study on wedge products. And I write about these in my vertical SaaS newsletter.

But a beautiful case study on this is a company called roofer.com, R-O-O-F-R.com. They're building software for roofing companies. Well, roofing companies are this beautifully massive market, huge mix of SMBs, mid-market enterprise, really bought like long tail, a lot of small businesses. So beautiful thing. It would have checked all of our boxes we came up with, Greg.

But a beautiful case study on this is a company called roofer.com, R-O-O-F-R.com. They're building software for roofing companies. Well, roofing companies are this beautifully massive market, huge mix of SMBs, mid-market enterprise, really bought like long tail, a lot of small businesses. So beautiful thing. It would have checked all of our boxes we came up with, Greg.

But a beautiful case study on this is a company called roofer.com, R-O-O-F-R.com. They're building software for roofing companies. Well, roofing companies are this beautifully massive market, huge mix of SMBs, mid-market enterprise, really bought like long tail, a lot of small businesses. So beautiful thing. It would have checked all of our boxes we came up with, Greg.

What Roofer did is they didn't say, hey, we're gonna build all in one software for roofing and they went to market with that. They said, we're gonna build a proposal tool Right. That enables proposals are really important. Like you go on Google and you you want to get a proposal.

What Roofer did is they didn't say, hey, we're gonna build all in one software for roofing and they went to market with that. They said, we're gonna build a proposal tool Right. That enables proposals are really important. Like you go on Google and you you want to get a proposal.

What Roofer did is they didn't say, hey, we're gonna build all in one software for roofing and they went to market with that. They said, we're gonna build a proposal tool Right. That enables proposals are really important. Like you go on Google and you you want to get a proposal.

Like, well, what was happening is you call some number and some like random guy shows up at your house and is like, hey, I'm here to give you the proposal on your roof. And it's all awkward. And he's got his clipboard and he tells you, OK, it's going to be a thousand dollars after he like climbs up on your roof.

Like, well, what was happening is you call some number and some like random guy shows up at your house and is like, hey, I'm here to give you the proposal on your roof. And it's all awkward. And he's got his clipboard and he tells you, OK, it's going to be a thousand dollars after he like climbs up on your roof.

Like, well, what was happening is you call some number and some like random guy shows up at your house and is like, hey, I'm here to give you the proposal on your roof. And it's all awkward. And he's got his clipboard and he tells you, OK, it's going to be a thousand dollars after he like climbs up on your roof.

So what these guys did is they created a proposal tool that literally just use Google Maps to like look at the roof. And it wasn't perfect. Right. And but it enabled the roofing company to on the back end say, hey, here's my pricing. Like, here's what it should be. This is what it should look like. And then customer was able to get a real time quote.

So what these guys did is they created a proposal tool that literally just use Google Maps to like look at the roof. And it wasn't perfect. Right. And but it enabled the roofing company to on the back end say, hey, here's my pricing. Like, here's what it should be. This is what it should look like. And then customer was able to get a real time quote.

So what these guys did is they created a proposal tool that literally just use Google Maps to like look at the roof. And it wasn't perfect. Right. And but it enabled the roofing company to on the back end say, hey, here's my pricing. Like, here's what it should be. This is what it should look like. And then customer was able to get a real time quote.

They could, you know, obviously with a star that says like subject to change when we get out there physically, but should be in the realm, they're able to book it. Well, when they book it, roofer.com got paid. So it was a free wedge product. Right. So they were able to they were like the first company I've ever heard of that acquired roofing companies via marketing.

They could, you know, obviously with a star that says like subject to change when we get out there physically, but should be in the realm, they're able to book it. Well, when they book it, roofer.com got paid. So it was a free wedge product. Right. So they were able to they were like the first company I've ever heard of that acquired roofing companies via marketing.

They could, you know, obviously with a star that says like subject to change when we get out there physically, but should be in the realm, they're able to book it. Well, when they book it, roofer.com got paid. So it was a free wedge product. Right. So they were able to they were like the first company I've ever heard of that acquired roofing companies via marketing.

Like they did Instagram ads and Facebook ads and blah, blah, blah. And they were able to acquire them via digital, which is like unheard of in home services industries. Like it's always heavy sales led, like inside sales, calling, calling, calling. They got in with that product. It's spread like wildfire among roofing companies because it's like this free tool.

Like they did Instagram ads and Facebook ads and blah, blah, blah. And they were able to acquire them via digital, which is like unheard of in home services industries. Like it's always heavy sales led, like inside sales, calling, calling, calling. They got in with that product. It's spread like wildfire among roofing companies because it's like this free tool.

Like they did Instagram ads and Facebook ads and blah, blah, blah. And they were able to acquire them via digital, which is like unheard of in home services industries. Like it's always heavy sales led, like inside sales, calling, calling, calling. They got in with that product. It's spread like wildfire among roofing companies because it's like this free tool.