Luke Sophinos

I bet you a lot of those companies aren't doing that well. So it's all industry dependent. Yeah.

And you're like, hey, you're like the dad joke of the day.

And you're like, hey, you're like the dad joke of the day.

And you're like, hey, you're like the dad joke of the day.

Yeah. So that's why Greg makes the big bucks here because he comes up with the creative approaches. I love, I mean, I love it. I'm going to do that for trade schools.

Yeah. So that's why Greg makes the big bucks here because he comes up with the creative approaches. I love, I mean, I love it. I'm going to do that for trade schools.

Yeah. So that's why Greg makes the big bucks here because he comes up with the creative approaches. I love, I mean, I love it. I'm going to do that for trade schools.

So we've talked, go to market was the next one. I think, um, kind of, and I'm, we're jumping around a little bit, but I think that's okay. So going back real quick to the product piece, I think we talked about opportunities and product. I think it's probably good. Greg talked a little bit about wedge products.

So we've talked, go to market was the next one. I think, um, kind of, and I'm, we're jumping around a little bit, but I think that's okay. So going back real quick to the product piece, I think we talked about opportunities and product. I think it's probably good. Greg talked a little bit about wedge products.

So we've talked, go to market was the next one. I think, um, kind of, and I'm, we're jumping around a little bit, but I think that's okay. So going back real quick to the product piece, I think we talked about opportunities and product. I think it's probably good. Greg talked a little bit about wedge products.

So everybody has a different name for them. I call them wedge products. What a wedge product is, is I define it as it's your get in the door product. So in vertical SaaS, if you found a good opportunity, like the end all be all is to be the one-stop shop, like the all-in-one solution, the source of record, the thing that they use for everything A to Z, right? But nobody starts there.

So everybody has a different name for them. I call them wedge products. What a wedge product is, is I define it as it's your get in the door product. So in vertical SaaS, if you found a good opportunity, like the end all be all is to be the one-stop shop, like the all-in-one solution, the source of record, the thing that they use for everything A to Z, right? But nobody starts there.

So everybody has a different name for them. I call them wedge products. What a wedge product is, is I define it as it's your get in the door product. So in vertical SaaS, if you found a good opportunity, like the end all be all is to be the one-stop shop, like the all-in-one solution, the source of record, the thing that they use for everything A to Z, right? But nobody starts there.

Nobody ever starts there. And so if you're like, I'm going to build the one-stop shop for machine shops, investors are going to look at you and be like, well, you're out of your mind because it's going to take 10 years and hundreds of millions of dollars and and you're gonna go and they do so many things, you're gonna go an inch deep and you're not gonna do any of them well, right?

Nobody ever starts there. And so if you're like, I'm going to build the one-stop shop for machine shops, investors are going to look at you and be like, well, you're out of your mind because it's going to take 10 years and hundreds of millions of dollars and and you're gonna go and they do so many things, you're gonna go an inch deep and you're not gonna do any of them well, right?

Nobody ever starts there. And so if you're like, I'm going to build the one-stop shop for machine shops, investors are going to look at you and be like, well, you're out of your mind because it's going to take 10 years and hundreds of millions of dollars and and you're gonna go and they do so many things, you're gonna go an inch deep and you're not gonna do any of them well, right?

So the typical approach and like the approach I use at my business was you find an area where it's on paper, there's like really shitty competition, but it's really important to the customer. And it's being done very poorly today. And you're able to come up with something creative that is something that is easy to get in the door with. They can implement it and deploy it quickly.

So the typical approach and like the approach I use at my business was you find an area where it's on paper, there's like really shitty competition, but it's really important to the customer. And it's being done very poorly today. And you're able to come up with something creative that is something that is easy to get in the door with. They can implement it and deploy it quickly.

So the typical approach and like the approach I use at my business was you find an area where it's on paper, there's like really shitty competition, but it's really important to the customer. And it's being done very poorly today. And you're able to come up with something creative that is something that is easy to get in the door with. They can implement it and deploy it quickly.

It's not a 12-month implementation. And it's your reputation prover. Nine out of 10 folks fail on their wedge product. And in my view, it's because they don't really think about it. So, Let me give you an example of like a beautiful case study on wedge products. And I write about these in my vertical SaaS newsletter.