Luke Sophinos

Like a lot of these are kind of country clubby, you know, sit down, shake hands, build relationships, types, types of businesses. And so if you don't want to do that, go to market needs to be a very key piece of your scorecard. And it needs to be a key piece of your scorecard, especially if you're looking at doing a venture take over the world type of startup, because, um,

Like a lot of these are kind of country clubby, you know, sit down, shake hands, build relationships, types, types of businesses. And so if you don't want to do that, go to market needs to be a very key piece of your scorecard. And it needs to be a key piece of your scorecard, especially if you're looking at doing a venture take over the world type of startup, because, um,

Like a lot of these are kind of country clubby, you know, sit down, shake hands, build relationships, types, types of businesses. And so if you don't want to do that, go to market needs to be a very key piece of your scorecard. And it needs to be a key piece of your scorecard, especially if you're looking at doing a venture take over the world type of startup, because, um,

VCs almost always like to invest in companies that have product-led or marketing-led customer acquisition because it's just faster, right? If you look at sales-led publicly traded companies, all of their average contract values are massive.

VCs almost always like to invest in companies that have product-led or marketing-led customer acquisition because it's just faster, right? If you look at sales-led publicly traded companies, all of their average contract values are massive.

VCs almost always like to invest in companies that have product-led or marketing-led customer acquisition because it's just faster, right? If you look at sales-led publicly traded companies, all of their average contract values are massive.

Like the only way to build a really big company, at least based on historical data, like prove me wrong, but the only way to build a really big company if you have a sales-led motion is if you have like pretty substantial ACVs. And ACV being average contract value, right?

Like the only way to build a really big company, at least based on historical data, like prove me wrong, but the only way to build a really big company if you have a sales-led motion is if you have like pretty substantial ACVs. And ACV being average contract value, right?

Like the only way to build a really big company, at least based on historical data, like prove me wrong, but the only way to build a really big company if you have a sales-led motion is if you have like pretty substantial ACVs. And ACV being average contract value, right?

So like if you want to grow fast, you want to find industries where you can acquire customers via product-led or marketing-led approaches.

So like if you want to grow fast, you want to find industries where you can acquire customers via product-led or marketing-led approaches.

So like if you want to grow fast, you want to find industries where you can acquire customers via product-led or marketing-led approaches.

You know, look, I don't know about machine shops. I think that's one of the key things on a scorecard to dig into and figure out. I mean, people listening to your podcast, like smart people, right, creative people, ambitious people, they're gonna do it differently than everybody has done it before. So it doesn't mean to do it how everybody's done it before.

You know, look, I don't know about machine shops. I think that's one of the key things on a scorecard to dig into and figure out. I mean, people listening to your podcast, like smart people, right, creative people, ambitious people, they're gonna do it differently than everybody has done it before. So it doesn't mean to do it how everybody's done it before.

You know, look, I don't know about machine shops. I think that's one of the key things on a scorecard to dig into and figure out. I mean, people listening to your podcast, like smart people, right, creative people, ambitious people, they're gonna do it differently than everybody has done it before. So it doesn't mean to do it how everybody's done it before.

It means to understand how they've done it before And so you can see what works and what hasn't worked. Doesn't mean you can you can add in your own flair and make a few bets that you think can can result in faster growth or, you know, better economics or whatever. And so, yeah, I mean, newsletter creating a machine shop newsletter like I'm sure those guys are on their email. Right. Yeah.

It means to understand how they've done it before And so you can see what works and what hasn't worked. Doesn't mean you can you can add in your own flair and make a few bets that you think can can result in faster growth or, you know, better economics or whatever. And so, yeah, I mean, newsletter creating a machine shop newsletter like I'm sure those guys are on their email. Right. Yeah.

It means to understand how they've done it before And so you can see what works and what hasn't worked. Doesn't mean you can you can add in your own flair and make a few bets that you think can can result in faster growth or, you know, better economics or whatever. And so, yeah, I mean, newsletter creating a machine shop newsletter like I'm sure those guys are on their email. Right. Yeah.

I bet you a lot of those companies aren't doing that well. So it's all industry dependent. Yeah.

I bet you a lot of those companies aren't doing that well. So it's all industry dependent. Yeah.