Luke Sophinos
👤 PersonAppearances Over Time
Podcast Appearances
Well, there's a bunch of great resources. I've mapped out over a thousand industries and I map them out on a couple of key things. The first one is how big they are, right? So what are the companies in those end industries actually do from a revenue standpoint? So you can see the biggest industry in the US right now is general medical and surgical hospitals.
Well, there's a bunch of great resources. I've mapped out over a thousand industries and I map them out on a couple of key things. The first one is how big they are, right? So what are the companies in those end industries actually do from a revenue standpoint? So you can see the biggest industry in the US right now is general medical and surgical hospitals.
They're doing nearly a trillion in revenue and there's 2,500 companies. So the first thing I like to look at is revenue. But the second thing that's very important is how many companies are in that industry and why this is important. Well, you can see in surgical hospitals, there's only 2,500 companies in that space. So that means it's incredibly enterprise driven, right?
They're doing nearly a trillion in revenue and there's 2,500 companies. So the first thing I like to look at is revenue. But the second thing that's very important is how many companies are in that industry and why this is important. Well, you can see in surgical hospitals, there's only 2,500 companies in that space. So that means it's incredibly enterprise driven, right?
They're doing nearly a trillion in revenue and there's 2,500 companies. So the first thing I like to look at is revenue. But the second thing that's very important is how many companies are in that industry and why this is important. Well, you can see in surgical hospitals, there's only 2,500 companies in that space. So that means it's incredibly enterprise driven, right?
Selling into the enterprise is incredibly difficult. You have to have a ton of product and massive feature sets to actually get something in there. So I hate top heavy industries, especially if you're a bootstrapper and you're not trying to raise tens of millions or hundreds of millions of dollars. So the segmentation and how the industry is actually broken down is hyper, hyper critical.
Selling into the enterprise is incredibly difficult. You have to have a ton of product and massive feature sets to actually get something in there. So I hate top heavy industries, especially if you're a bootstrapper and you're not trying to raise tens of millions or hundreds of millions of dollars. So the segmentation and how the industry is actually broken down is hyper, hyper critical.
Selling into the enterprise is incredibly difficult. You have to have a ton of product and massive feature sets to actually get something in there. So I hate top heavy industries, especially if you're a bootstrapper and you're not trying to raise tens of millions or hundreds of millions of dollars. So the segmentation and how the industry is actually broken down is hyper, hyper critical.
So the best markets to look for are, you know, bigger, bigger, the better. Right. Especially if you're doing a venture kind of opportunity, if you're doing bootstrap, it doesn't need to be that big, but a solid amount of operating revenue. And then the better the segmentation is. So what do I mean by that? Well, there's a healthy mix of small businesses, right?
So the best markets to look for are, you know, bigger, bigger, the better. Right. Especially if you're doing a venture kind of opportunity, if you're doing bootstrap, it doesn't need to be that big, but a solid amount of operating revenue. And then the better the segmentation is. So what do I mean by that? Well, there's a healthy mix of small businesses, right?
So the best markets to look for are, you know, bigger, bigger, the better. Right. Especially if you're doing a venture kind of opportunity, if you're doing bootstrap, it doesn't need to be that big, but a solid amount of operating revenue. And then the better the segmentation is. So what do I mean by that? Well, there's a healthy mix of small businesses, right?
Businesses that do a couple million dollars a year in revenue. There's a healthy distribution of mid-market businesses. You know, maybe those are companies doing 10 to, you know, 50 to 100 million dollars a year in revenue. And then business enterprise, so over 100 million dollars. Why that's important is because as a software company, it's so much easier to get into SMBs. They require less.
Businesses that do a couple million dollars a year in revenue. There's a healthy distribution of mid-market businesses. You know, maybe those are companies doing 10 to, you know, 50 to 100 million dollars a year in revenue. And then business enterprise, so over 100 million dollars. Why that's important is because as a software company, it's so much easier to get into SMBs. They require less.
Businesses that do a couple million dollars a year in revenue. There's a healthy distribution of mid-market businesses. You know, maybe those are companies doing 10 to, you know, 50 to 100 million dollars a year in revenue. And then business enterprise, so over 100 million dollars. Why that's important is because as a software company, it's so much easier to get into SMBs. They require less.
You can get in with a smaller feature set or maybe even one feature. And then you can add to that capability, kind of grow up a little bit, take the punches and develop kind of broader feature sets that can then go serve a mid-market and then an enterprise. So the first two things I have to look for when I'm thinking about this is, Again, not an idea.
You can get in with a smaller feature set or maybe even one feature. And then you can add to that capability, kind of grow up a little bit, take the punches and develop kind of broader feature sets that can then go serve a mid-market and then an enterprise. So the first two things I have to look for when I'm thinking about this is, Again, not an idea.
You can get in with a smaller feature set or maybe even one feature. And then you can add to that capability, kind of grow up a little bit, take the punches and develop kind of broader feature sets that can then go serve a mid-market and then an enterprise. So the first two things I have to look for when I'm thinking about this is, Again, not an idea.
We haven't even talked about an idea yet, right? It's how big is it and what's the particular segmentation?
We haven't even talked about an idea yet, right? It's how big is it and what's the particular segmentation?
We haven't even talked about an idea yet, right? It's how big is it and what's the particular segmentation?