Maddison Sullivan-Thorpe

We're not going to the Grand Final.

We're going to the Kylie Minogue concert.

It is my turn.

We had a conversation recently and it totally spurred my interest because I'm seeing them a lot all of a sudden.

And that is go-to skincare.

And I feel like saying go-to skincare isn't even right at the moment because it's almost like go-to the lifestyle brand is where I see it now.

And it's funny because I feel like they kind of dipped for a while in terms of where I was seeing them and where they were meeting me.

And maybe they weren't meeting me because I'm not their customer.

And I saw that they launched this sort of nighttime range.

There's skincare, body care.

It's very much centered around sleep and lifestyle and life stage.

And GoTo launched in 2014, which blink and you'll miss it because if you had have, you know, put a gun to my head, I would have said seven years ago.

But the brand's been in market for 12 years.

Zoe would have been like roughly 30, 31 at the time.

Zoe Foster-Blake, the founder of GoTo.

Thank you very much.

My encyclopedia over here.

But the brand's now 12 years old and I think they're really meeting their customer where she is now.

Like they're moving into this sort of perimenopause stage where, you know, your skin changes, your sleep rhythm changes.

And I'm loving what they're doing.