Maddison Sullivan-Thorpe

And look, Zoe is obviously at the epicenter of this brand.

I think she's always been the face of it.

She's always been the spokesperson and probably very much aligns with who her customer is.

And she's spoken very publicly about perimenopause and her experience with it, which probably, you know, helps shed a lot of like shame or isolation that women feel in that stage of life.

I just, I love what they're doing.

I couldn't agree more, Mads.

All right.

What are we talking about today?

Well, talk about Roman empires and things that divide women.

It's divisive.

There's a lot of online chatter.

There's a lot of in-person chatter.

All you need to do is say at 3pm, should we go and get a to know where people stand?

And we are doing it.

We are talking online.

Coke Zero versus Diet Coke and the divisiveness and passion that it causes today, right?

Yeah, and I don't think Coke are unhappy about it.

But what spurred this whole conversation?

I mean, this is something, as I said, any Uber Eats order among friends or any 3pm office pick me up is discussing this.

But what spurred the convo for