Maddison Sullivan-Thorpe

us was that the Wall Street Journal recently published an article titled The Ice Cold Civil War Between Diet Coke and Coke Zero Drinkers.

And it got us thinking about building brand loyalty and how one brand has managed to create two very strongly formed opinions and camps.

Like people are on one or the other.

I think that's safe to say.

And what a cultural shift that's been because in the 80s and the 90s for so long it was Coke versus Pepsi.

Yes.

And it was very much the world of celebrity endorsements and who was winning and who could get the best sort of pap shots alongside those.

Now it feels like Coke's king and we've just got Coke Zero versus Diet Coke.

Yeah, so in the article, there was a quote from a Coke spokesperson to the Wall Street Journal article that I mentioned up top.

And he said that Coca-Cola Zero Sugar and Diet Coke attract similar consumer demographics.

However, their distinct taste profiles and brand identities result in each brand largely having their own unique loyal consumer base.

It's clearly a passion point for people from professionals to friendship groups alike.

One of my favorite TikTok videos is an oldie and a goodie and it's from Tony and Ryan who have a daily podcast.

It's great.

You should definitely check it out as a side note.

But this is so funny and I feel like the perfect like just little insight into the way it's depicted among friendship groups.

We're going to play it for you now.

Okay, I'm going to say the unpopular thing and I don't want the internet to hate me.

I'm a Coke Zero girl if I'm at a fridge where both are.

But I'm not mad if I have a DC.