Maggie Hennessy

Oh, it's my pleasure.

I'm happy to be here.

So it's interesting.

I went through a period of time where I lived in about five different apartments and I found myself the possessor of five different fridges, none of which I had selected and purchased.

They just came with the place.

And so you sort of readjust yourself to the configurations.

And I started to notice myself longing for like the plain white box of the older models.

When I moved into the place I currently live in, it was one of the newest fridges.

And I took a picture of it and threw it up on Instagram and said, is anyone happy with the configuration of their fridge?

And to be honest with you, the vitriol that came into my DMs was palpable.

Absolutely not.

Far from it.

What was interesting was there was a sense that we have more options for configurations, like drawer-in-drawer compartments and modular shelving and freezers with pull-out drawers.

And a lot of people said it wasn't working for their lifestyles.

They were installing their own cardboard dividers.

And I started to realize there was a combination of things happening.

One,

People weren't using the new configurations that refrigerator manufacturers had put in based on a lot of focus groups, a lot of surveys.

But then the other piece of it was, too, that people are hoarding a lot more than they used to.

A lot of people talked about having huge collections of condiments, a ton of different kinds of beverages and needing to store them.