Makita Mikado

It's not a very large percent.

I wouldn't give you the exact number.

Hmm.

I can tell you that we're not really measuring that revenue because that revenue is not that significant and not that strategic for us.

What's strategic is that we basically add more value to customers.

Not only they can streamline their documents, but also a portion of payments through documents.

And that's what we're mostly concerned about.

So we're concerned about with

with the usage, you know, with active usage of that functionality.

Um, variety of channels.

Um,

direct right word of mouth and uh natural virality of the product because whenever you send somebody a document uh they get exposed to panda doc um so those are the two very large ones and then uh things like search engine optimization uh things like

partnerships, things like resellers and channel partners, things like... Which reseller is doing the best for you?

You know, quite frankly, we're still figuring it out because there's such a variety of different businesses that tend to do well reselling PandaDoc.

There are agencies that

know how to resell CRM.

Those are the, you know, those are the best folks for us to work with.

Uh, there are CRM implementation partners and, uh, uh, folks that, uh, resell CRMs and consultants, CRMs, and so on and so forth.

And there are even, um, sales coaches and, um,

sales operations consultants so there's a pretty interesting range and when you look at all the channels together though right so to get a new $100 a month kind of account are you still in that kind of 12 month payback period range or have you gotten more or less aggressive we're actually a little bit under than 12 months with the payback which is