Malcolm Gladwell

Thank you.

Thank you, Mommy.

I'll talk to you soon.

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Bye-bye.

Desirable difficulties is the phrase that I use in the book.

Yeah, it's an examination of underdogs and their strategies, and also generally of the idea... The book really asks the question about whether we have an accurate understanding of what an advantage is.

Right.

Because lots of things that seem like disadvantages can be actually highly advantageous, and that's sort of the theme that runs through a lot of the chapters.

Yes.

I have a... You know, dyslexia is a great example of this, that many people with dyslexia suffer, and it's a real obstacle to getting ahead in life.

But at the same time, there's a... If you look at groups of very successful entrepreneurs or professionals, you will find a much greater than expected number of dyslexics in their ranks.

So the number of...

incredibly successful entrepreneurs over the last 25 or 30 years who are dyslexic.

Richard Branson, Charles Schwab, the guy who runs Cisco, John Chambers.

I mean, I could go on and on.

There's significantly more.

All right, good.

And when you talk to them, it's really fascinating.

What they'll tell you is that they didn't succeed in spite of their dyslexia, but because of it.