Marc Rutzen

Well, one is a university contract that is pretty big at 155 at a steep discount.

Sure.

That's for my alma mater.

So I gave him a good deal.

Yeah.

Right.

So we had been talking with people that were interested.

We put a beta list out and people could sign up for beta about a year before we actually launched the product for subscription.

So we had a good database.

We had

300 people that had inquired and said they were interested.

It was easy to go to that list afterward.

And then, you know, we started cold outreach and we had at the same time people, new people coming in.

And, you know, some of our first big players were just people that had been following it since I made that initial announcement.

And it was pretty easy because they kind of knew what we were doing.

That's the benefit of a non-self launch, I guess, is that we had already proven ourselves by doing different studies, different industry publications.

I've been in the news all over the place, presented at Harvard, MIT.

We did a study with the National Apartment Association on amenity pricing.

Exactly.

No, we raised $2.2 million.