Marc Zionts

That's correct.

And by the way, in fact, what normally happens is the exact opposite.

Once somebody has us in on one use case, they actually grow because they say, oh, I'm doing this report.

I can use it for that report.

Oh, I'm using it for internal reporting just with some data set.

Gee, I can put this into my tableau.

Yeah, so what we typically see is that there's some kind of initial learning curve introduction of the first use case, but then it's not unusual that you'll see them go up 10x between year one and year two.

So from a $20,000 plan up to a $200,000 a year plan.

Well, maybe volume.

going up, but our pricing doesn't go up in a linear fashion.

So your volume goes up exponentially and your pricing goes up less.

Yeah, so I mean, you know, for us, it's a very rapid payback.

We're very fortunate that

In terms of kind of the way we get our customers, we get a tremendous amount of inbound inquiries that happens to relate to a lot of the public facing services that we provide.

We get attribution.

So people are constantly reaching out to us.

So from that perspective, we get a lot of inbound.

We also have a pretty well thought out digital outbound marketing machine.

So I think our payback is very rapid on those expenses.

You're talking like less than six months?