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Marcelo Pugliasi

๐Ÿ‘ค Speaker
129 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

uh how can i say that the more you say the more you sell the more you have to the product has to to grow with your with your with your sales bring some scale to our business so our

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

User proceed is based on sales and marketing, number one, then product.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

And we are also looking for some inorganic opportunities in Brazil.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

So we can buy some startups and we can acquire some startups that could help us a lot.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

I think it's not the right time to sell it.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

I think we still have, as I said before, a lot of room to grow.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

We can grow at higher rates, and I think if we do have the money, we can do that and have a better valuation in three or four years.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

Today, our CAC is about...

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

I'm sorry, our CAC is about 2.5, between 1.5 and $2,000.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

Our CAC payback is about... The average CAC payback is about eight months.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

And we put money...

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

We are putting money in, we are doing some events and inbound sales.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

So we are doing Google, Facebook, LinkedIn to bring leads and events.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

That's our main efforts.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

We have two sales teams.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

We have sales teams that there is, one of them is focused on inbound and the other one is on field sales.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

for larger companies.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

So we do cold calls.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

We do like the old school.

SaaS Interviews with CEOs, Startups, Founders
1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

Today we have, if we count inside sales and free sales, everybody, 18 people.