Marcin Kleczynski

Yeah, so consumers, we have just this brand, this reputation of IT dudes and gals are just recommending Malwarebytes to remediate machines.

So if you have a virus right now and you go to Apple, Macs have viruses despite common beliefs.

If you go to Apple right now and you say, I think I have a virus, the first thing they'll say is go run Malwarebytes.

I'm not even kidding.

Go to the Apple store right now.

They will tell you to run Malwarebytes.

So that's a lot of the ways we get actual consumers.

And then

It's cross platform.

So people that have Macs talk about the Windows product, Windows, Mac, Android and so on.

It's an entire ecosystem and it starts with these techies.

And that's who we attribute a lot of our success to.

Totally.

And, uh, uh, crossing the chasm talks about this pretty extensively.

And that's, I read it after the fact, which is just really weird reading a book that tells you how to do something after you've already done it.

Uh, and it's, it's definitely correct.

Like we tried, we reiterated constantly with this community of people until they said the product is good.

Uh, and then we evolved into more and more, uh, you know, communities.

Yeah, I'd say I'd say in the first year we pay back on a typical customer, especially on the on the mid market and below on the enterprise side.

That is still a massive investment for us.