Marcin Kleczynski
👤 SpeakerAppearances Over Time
Podcast Appearances
That's something that's a two, three year payback period.
Yeah, this will be eye-opening for you.
So our average, our ASP is about $3,500 on the B2B side.
So again, lots of- Per year?
Per year.
Per 18 months.
So our average term is 18 months and the ASP is $3,500.
Wait, that's weird.
We sell a lot of two and three-year deals.
Exactly, exactly.
So $3,500 is over that 18-month period.
So if you back that out, it's about $2,700 ARR, annual ACV, basically.
Well, look, it's pretty obvious.
It's hard to remove the software because if you've got Symantec or McAfee, which are the incumbents I'm going after, do you know how hard it is to get them off of your computer?
Imagine the average consumer fighting to get Symantec and McAfee off and now do that in a thousand years.
computers in the enterprise.
It's just hard.
Pretty much all blended.
I mean, where we're spending that money is mostly
going to events, doing webinars, newsletters, and so on.