Marcin Kleczynski
👤 SpeakerAppearances Over Time
Podcast Appearances
Yeah, it's 50-50.
And I attribute that to the consumerization of IT.
So somebody like you would use the product at home.
You'd love it.
It would save your bacon for the most part.
We've had people say basically, hey, my PhD thesis was encrypted by ransomware.
You saved my ass.
And that's awesome to hear.
They go to work, they have the same problem, and really that's when IT and security get involved.
Half the time, when we actually expand into an account, they're using a consumer product at work.
A couple of caveats.
So we have a lot of subscriptions off of like black Friday for 12 bucks a year.
Right.
Exactly.
And we actually, um, this is something really cool.
So about halfway through the company's life, we transitioned to from perpetual to subscription.
So we sold the product for $25 lifetime.
And then we sold it for $25 a year, and now we're selling it for $40 a year.
But every time we've made that switch, we grandfathered the cohort in.
I see.