Margaret Brown

I am ready, Nathan.

Let's do it.

Sounds good, Nathan.

Okay, so I had been a magazine editor for 25 years, and when digital really started to take off around 2010 and the iPad was coming out, I decided to do my own thing, and I quit my job and launched Shelf Media.

We started with Shelf Unbound Indie Book Review Magazine.

It's a digital-only magazine and is actually the 2015 Maggie Award winner for Best Digital Magazine.

Thank you.

Yeah.

We've been a finalist for three years and we finally got it.

Well, it's not easy.

Good.

Yeah.

I'd like to share the story.

So the great thing about Shelf Media is that because we're digital only, we were able to launch for next to nothing in terms of investment.

Probably to get started under $10,000.

Wow.

And so we have a lean staff, but we have people who are seasoned magazine pros, and we're able to put together the magazine.

So our idea was to put together an excellent niche magazine.

So for indie book reviews, indie books that are either small press or self-published,

and to create an excellent product, distribute it for free, and make money through ad sales.