Margaret Brown

audience to our advertisers.

New subscribers.

Yeah.

Yes.

We make money through advertising.

So our first magazine, Shelf Unbound, the plan for the business was to launch Shelf Unbound, learn the ropes of how to make that profitable and successful.

And then once we had that magazine successful, then we would launch other magazines.

Well, profitable and thriving in terms of readership.

So once we had that model, we... Hold on, Margaret.

Well, our costs are very low because we're digital and we have a small staff.

So we don't, you know, we don't... It's very easy for us to be profitable.

I would say four to be profitable.

Okay.

So where I was going with that was that the... We...

Once we got Shelfwind Bound up and running, then a couple of years later, we launched Middle Shelf.

And then this week, we launched Podster.

And so the thing I wanted to get to that we were just talking about was the...

having a business and trying to figure out what works and what doesn't, it just takes a lot of failure to have success.

And that's really the thing that I've learned that I think is one of the biggest tools that I use.

And actually, I heard something on the radio a couple of years ago, which was,