Margaret Brown

businesses need to learn how to fail faster.

And I really think that's the key is that you're going to have a lot of failure and you have to live with that and know that that's progress itself.

You might try a hundred things and two of them might work and then that's okay.

Then you take those two things and you do more of it.

You build on those two things.

And I think anybody, you know, having your own business and making it work just requires a

you're going to have failure and that's the key to having success.

Um, we actually sold a few ads into our first issue and, um,

Just pitched people that we were going to, you know, people know what the quality to expect from Shelf Media.

We were able to get some of the top podcasters into our first issue with interviews.

So we kind of had that clout going in.

Um, and we were going to, we sent the first issue of podster to the 125,000 audience of shelf unbound.

Yes.

And so, you know, we had built an audience and, uh, so that, so that,

you know, that gives us a good running start.

Yeah, so with Shelf Unbound, because most of our advertisers are self-published authors, they've invested some money into promoting their book with some success, some failure in other outlets.

We try and keep our ads because we're digital.

It doesn't cost us other than to produce it.

It doesn't cost us.

We're not paying paper and printing as with a print publication.