Maria Delano

Keep your hand raised if you could consider yourself a fan of any piece of software.

Quite a few hands are up.

There you go.

There's your social proof that this is a valid topic.

Now, let's jump in.

So we're going to go over this in three steps.

Step one, find your biggest fans.

Figure out who they are and where they are.

Step two, figure out what to do with them.

How do you talk to them?

How do you nurture them?

How do you get them to engage with you more and more?

And step three, how do you actually empower them at scale and turn fan engagements into a proper marketing program?

And right before we fully dive in, I want to answer, so what?

That some of you might be wondering, why do we care?

And I want to tell you about something that my father-in-law talked to me about a couple of weeks ago.

You know, we were on Google Meet spending one hour talking about SaaS metrics, as in-laws do, I'm sure.

And he said something that stuck with me.

If you run a business where you're depending on the same people

Getting money to you more than once, and especially sustained over a long period of time, which any subscription business does, that's not a transaction, that's a relationship.