Maria Delano

You're building a relationship with those people.

And especially if you're talking about

getting people to keep sticking with you, even in tough times, over a long period of time.

That's not even just a relationship, you're trying to build a marriage.

And what's the best place to start building a marriage for your SaaS business?

Then starting with the people that love you so much that they've been begging for you to propose to them.

So who are they?

Step one, find your biggest fans.

Who is a super fan?

When I say the word super fan and ask you to think of the most passionate, most intense fans that one could possibly have, what do you think of?

Anybody?

What does a big fan look like?

No?

Okay.

I think of rock bands.

I think of musicians.

I remember those black and white pictures of the Beatles and all of those teenagers crying desperately just because they saw one tiny glimpse of Paul McCartney's hair somewhere and now their life has changed forever.

I think about pop stars and fans of Taylor Swift who broke Ticketmaster just because they wanted concert tickets that bad.

And I think of rock bands.

like an Italian rock band that won Eurovision and then got fans intense enough that they would drive all the way to Boston and stand for 12 hours in the cold and even do things like dye the tips of their hair green just for the sake of a concert.