Maria Delano

So that's who I think of.

And what I want to tell you today is you can have fans that intense for your SaaS business.

So we're going to talk about a piece of software that was my first SaaS love, Notion.

If you don't know what Notion is, you should go visit their website and download after this, because it will change your life.

But Notion is a project management and note-taking tool.

And its fans are a bit of a cult.

In fact, I'm in it.

This is me, also in New York City, at an event that lasted two hours at Notion's offices.

And I went all the way from Ithaca, took a bus, took multiple days of work just for a chance to spend two hours at their office with their team and with that guy in the back with the big smile who is a YouTuber who built a whole business about Notion.

Notion's fans are like really intense.

We turn ourselves into walking product placements.

Those are Notion logos on my laptop.

We make entire spin-off businesses just about Notion and YouTube channels and hours and hours and hours of videos just about this software that we all really, really like.

And Notion knows this, they have a lot of community programs for community involvement, for engaging their biggest fans, and that's actually how they grew.

Unfortunately, I also want to give you a word of caution, because the people who love you the most are also the most likely to be disappointed.

So I'm about to turn the slide, and you'll see two emails.

Those emails are not something that was only related to me.

These are responses and updates about fan programs that Notion's running.

And they welcomed applications and encouraged a lot of people to apply at this online event last year.

And I was one of the people who applied.