Mariana (Ariana) Aspuru
speaker
2,043 appearances
61 recordings
1 series
first heard Aug 2023
last heard Feb 2025
Mariana (Ariana) Aspuru’s voice in public audio — every appearance, attributed to the second.
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Appearances
She's been selling floral-inspired art goods like stickers, stationery, and laptop sleeves online since she was 18.
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Behind the viral memes and trendy dances, a growing number of shop owners, like Elise, have capitalized on the platform and created lucrative businesses by connecting with customers on TikTok.
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But the looming threat of a possible U.S.
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ban on the app would be a serious hit to her income.
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Elise said 25% of her sales come from TikTok shop, with the bulk coming from direct website sales.
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So what does the uncertainty around TikTok mean for the businesses relying on it?
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Wall Street Journal reporter Anne-Marie Alcántara wrote about it.
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And she joins me after the break.
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The future of TikTok remains unclear, and the millions of dollars that some shoppers are making off the app are at risk.
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Wall Street Journal reporter Anne-Marie Alcántara joins me to talk through it.
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Anne-Marie, where do things currently stand with TikTok?
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Yeah.
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And on the customer side, you're not sure if your favorite shop is going away, where to go next with them.
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So it seems like confusion on both sides.
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Why have users been able to find such success selling their products through TikTok?
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Like what makes it so special?
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We've seen other social media sites rise and fall in the past.
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We remember MySpace, Friendster, Vine, and the people or businesses on those apps had to pivot.
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What are some steps that someone who's making money off of social media can take to be prepared for whatever comes down the road for TikTok?
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The TikTok algorithm is so tailored to you specifically, and it's one of those algorithms that is ongoing, like there is no end to it.
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Showing 181–200 of 2,043 · page 10 of 103
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