Mariana (Ariana) Aspuru

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2,043 appearances 61 recordings 1 series first heard Aug 2023 last heard Feb 2025

Mariana (Ariana) Aspuru’s voice in public audio — every appearance, attributed to the second.

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WSJ Your Money Briefing · Dreaming of Becoming a Social-Media Influencer? Don’t Expect to Get Rich · 20 Jun 2024 podcast

Here's your money briefing for Thursday, June 20th. voice-verified

I'm Arianna Espuru for The Wall Street Journal, filling in for J.R. voice-verified

Whalen. voice-verified

Social media stars like Charli D'Amelio and MrBeast have become household names from posting videos online. voice-verified

But in reality, getting rich from content creating only happens to a small percent of influencers. voice-verified

And it's getting harder to bring in the cash. voice-verified

We'll talk to WSJ reporter Anne-Marie Alcantara after the break. voice-verified

Making a name for yourself online is one thing, but making a living? voice-verified

That's becoming harder for creators. voice-verified

WSJ reporter Anne-Marie Alcantara joins me. voice-verified

Anne-Marie, I, like so many people who scroll through TikTok and Instagram, have thought about what it's like for creators to make a living off of it. voice-verified

What are some of the main ways that they earn income? voice-verified

Your story looks at the reality behind being a creator. voice-verified

How many influencers can actually financially sustain themselves from posting online? voice-verified

It's not the, oh, I'll just post a little bit and then I can quit my job and go ahead and become an influencer. voice-verified

Yeah, it seems like every platform is different. voice-verified

But from those people you spoke to, how long roughly did it take for someone to start earning money from creating online? voice-verified

How many followers do some people have to have before they can start tapping into those revenue programs or those advertisers? voice-verified

So it's not just about the followers or the views you get. voice-verified

To make money off of content creation, you have to demonstrate strong engagement too. voice-verified

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