Mark Abbott

Now, the reality is for every coach company that's out there, there's about nine times as many companies that can't afford a coach because coaches cost like $25,000 to $30,000 a year.

And our software makes it almost easy to master the tools without hiring a coach.

And we're only $14 a seat per month.

All right, so talked about the book.

Yeah, so we just pay a license fee to EOS to use the terms.

So we pay 10% of our revenues to EOS to be able to use their trademark terms in our software.

We've got about seven trademark terms.

So we're paying almost $100,000 a month for seven trademark terms right now.

Cool?

All right.

So as you can see, what's interesting is at first all the clients were coming to us through coaches.

But now we've got a bunch of companies out there running on us.

They're aware of us.

They're telling people about us.

I'll give you a couple punch lines here ahead of time.

Net promoter scores go up and down because sometimes, you know, in software, everything's not working perfectly.

But we're typically between 50 and 70 on net promoter score, which in the SMB space is pretty damn good, right?

I'm going to give you the really big punchline.

If you use our system and you cascade it all the way down so everybody in your company is using our tools, including the feedback tool, our churn rate annualized is less than 1%.

That's in SMB, guys.