Mark Abbott

I call it

the age of understanding, high trust relationships, we're there within five minutes always with real people answering your questions, doing everything we can, and we're going 24-7 as soon as we possibly can because if you're an entrepreneur and you're working on building your business and it's 1 a.m.

in the morning,

My son's in my head right now.

1 a.m.

in the morning, dad is redundant.

All right, but if it's 1 o'clock in the morning, right, we got to be there for you.

So world-class chat, and then ultimately we get them to expand the use of the tools.

So that's how we do it.

So I mentioned earlier the conversion rates.

By the end of the trial, if we can get 3-plus people, if there are 10-plus people in the company at least, almost 98%.

Five, remember I've talked about chat, so intercom, right?

We're there for you.

We understand what's going on.

We've got real people, and we make sure that we get your issue solved as fast as possible.

And one of the things that's really super important in my company is you care.

We care about, that's our number one value proposition is we care.

It's not innovation.

It's making damn sure we're taking care of you, and you know we're taking care of you.

So if you go to Trustpilot as an example, we're like 4.7%