Mark Fulford
speaker
149 appearances
1 recordings
1 series
first heard Aug 2022
last heard Aug 2022
Mark Fulford’s voice in public audio — every appearance, attributed to the second.
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Appearances
So not even quizzing.
Yeah.
So that's kind of how we like to view it.
So again, viewing the whole pie, if you like.
End-to-end.
End-to-end.
Exactly.
Um, now one of the the most important pieces of that pie, I think, is that top of funnel, you know, lead generation and flow through.
So I wanted to ask you about you know what you see as best practice around really understanding that sort of drive to drive opportunities into the sales funnel and what you see works well and
Also where where you see the common mistakes.
I think it's really interesting evolution because I think if I think back ten, fifteen years ago, this is where we were with CRM and the basic sales funnel, right?
Just just having that insight, understanding from from opportunity through to close what's working well, what markets are working well, who's performing well.
And I think what you're introducing here is not only the lead funnel, but that as you say, that end to end
view uh or transparency of what's working well, where do I double down on, what what do I stop doing?
And and I would say that certainly from my view that that's probably the the area that is least addressed.
You could go into a company tomorrow and say, show me your your end to end, you know, lead to opportunity to revenue flow.
And I I would say that not many can.
So it's probably an area that that many people should should think about.
And again, do they understand their their spend today and what they're getting for that?
Yeah.
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