Mark Hughes

Becomes obvious.

Exactly.

So, yeah, the messaging, very important.

I think there's, there's also a, there's never been that, as we talked about before, that closer link between the technology of automotive and the technology of F1.

And, and,

I think as long as you are involved in something, you seem to be part of something which is giving off the right messages.

I don't think the message of we are aligned technically is that important.

But you have to be very careful how you message the entire sport.

Otherwise, they wouldn't want to be involved in it, and nobody would, or very few would.

Is it that we're doing something for the planet, or is it... No, it's an entertainment and it's a sport, but in the process of doing that, we're not doing any damage.

That's got to be... And we're leading the way in, you know, we're not just...

in a vacuum and where we're not ignorant of what's going on the rest of the world.

And I think that would be the way forward.

Yeah, and it incorporated the outside demands of the world while still retaining its own special essence.

And I think it could do that with this issue as well.

But I think the way not to do it is to just blindly say to the automotives, okay, what do you want us to do?

Because I don't think that has led us – I think that has led us to this place where we're at at the moment, which is not ideal.

Supposed to be 80% by, I think the original date was 2030.

It's maybe been delayed.

It's where we are and it's – but I think the demands of automotive in terms of the split between the electric and the internal combustion –