Mark Hutchinson

speaker

196 appearances 1 recordings 1 series first heard Jun 2026 last heard 25 Jun

Mark Hutchinson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Event Industry News Podcast · Beyond the Gimmick How INCEPTION Turns Events into Measurable Revenue · 25 Jun 2026 podcast

Um so if if the campaign message or or the space is is designed really with that in mind from the very

start, that's really reflected when you come across um the space.

And also competitor analysis is done often.

We look at other brands and how they're showing up to events, how they're positioning their

campaign message, their demos, and then we ensure that

Um the brand that we're working with it has a competitive advantage by ultimately coming up with creative and more intelligent um ideas and and approaches.

Mm.

Yeah, um definitely we have seen that and ultimately that's what we look for and get um real satisfaction from actually is starting to work with a global brand who's just launching out um

They're they're starting to either they've got funding or they're trying to

you know, look at the key players within the industry and come up

Uh to their level.

And that's where we really look for those sorts of clients to work with and align with because it gives us great pleasure to see us creating that identity for them that competes at a very high global level.

And also ultimately, we support them with their growth.

So they could, for example, do a three-star sponsorship and then also have a medium-sized space at an event.

We do um we work with them um by coming up with the activation, uh it could be the trade show booth, it could be experiential elements, um, and we really try and drive their growth and then ultimately when we see the results coming through they

Um, start spending more money.

They they've seen the justification of the spend within their boardroom.

So the CMO and CEO see that.

Um, from the results and they start actually uh taking out larger sponsors.

So they cut sponsorships, they start becoming five star sponsors, they start um spending more budget, et cetera.

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