Mark Liston
speaker
1,493 appearances
3 recordings
1 series
first heard Jun 2013
last heard Nov 2014
Mark Liston’s voice in public audio — every appearance, attributed to the second.
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Appearances
They're the smartest person in the world.
When they become a franchisee of any brand, we hit them with this fire hose of information, and then we expect them to retain it.
If you have a franchise consultant that's working with, pick a number, 25 experienced franchisees, and then they've got a new franchisee,
I believe just because of the nature of the beast, the franchise consultant forgets what it's like to be brand new.
And when you're working with a $4 million customer and then someone just coming out of shooting in a very small town, you tend to focus more on the $4 million customer.
What I saw then and what we still have today is a team of people that just work with new franchisees.
And that's it.
And I only want them to handle about a dozen because I think any more than a dozen, you really can't provide the support that you need to support.
I think there's companies that grow too fast.
If you don't support your franchisees in the beginning, they won't make it until later.
They won't make it very well.
To permeate their culture a little bit, two things happen.
When they come to training, every training session, I invite people.
all the new franchisees to my house for dinner, I cook steaks, and I invite my entire staff that night.
They don't have to come.
I mean, they know this.
I don't care if they come or not.
But if they'd like to come and meet the new franchisee, you're doing
in a place that's very comfortable, and you're doing it in the Dwyer environment, in the Glass Doctor
environment, which is nice.
Showing 761–780 of 1,493 · page 39 of 75
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