Mark Manson

I'll stick to nonfiction because fiction is kind of its own thing. But in the nonfiction world, the typical business model for like a nonfiction author is you The book is actually a lead magnet for their speaking fee. So you write a book, I don't know, you pick like some sort of business concept, like some sales tactic, right? You write a book about it.

I'll stick to nonfiction because fiction is kind of its own thing. But in the nonfiction world, the typical business model for like a nonfiction author is you The book is actually a lead magnet for their speaking fee. So you write a book, I don't know, you pick like some sort of business concept, like some sales tactic, right? You write a book about it.

I'll stick to nonfiction because fiction is kind of its own thing. But in the nonfiction world, the typical business model for like a nonfiction author is you The book is actually a lead magnet for their speaking fee. So you write a book, I don't know, you pick like some sort of business concept, like some sales tactic, right? You write a book about it.

I'll stick to nonfiction because fiction is kind of its own thing. But in the nonfiction world, the typical business model for like a nonfiction author is you The book is actually a lead magnet for their speaking fee. So you write a book, I don't know, you pick like some sort of business concept, like some sales tactic, right? You write a book about it.

That defines you as the expert on B2B sales in this industry. That gets you invited to all sorts of industry events. Bunch of companies want to bring you in to consult. That's actually where most of your revenue comes from. Because that, you know, you're probably charging 25K a speaking fee. You're doing... 10, 20K per consulting gig. You do 20 of those a year. That's a low six-figure income.

That defines you as the expert on B2B sales in this industry. That gets you invited to all sorts of industry events. Bunch of companies want to bring you in to consult. That's actually where most of your revenue comes from. Because that, you know, you're probably charging 25K a speaking fee. You're doing... 10, 20K per consulting gig. You do 20 of those a year. That's a low six-figure income.

That defines you as the expert on B2B sales in this industry. That gets you invited to all sorts of industry events. Bunch of companies want to bring you in to consult. That's actually where most of your revenue comes from. Because that, you know, you're probably charging 25K a speaking fee. You're doing... 10, 20K per consulting gig. You do 20 of those a year. That's a low six-figure income.

That defines you as the expert on B2B sales in this industry. That gets you invited to all sorts of industry events. Bunch of companies want to bring you in to consult. That's actually where most of your revenue comes from. Because that, you know, you're probably charging 25K a speaking fee. You're doing... 10, 20K per consulting gig. You do 20 of those a year. That's a low six-figure income.

That defines you as the expert on B2B sales in this industry. That gets you invited to all sorts of industry events. Bunch of companies want to bring you in to consult. That's actually where most of your revenue comes from. Because that, you know, you're probably charging 25K a speaking fee. You're doing... 10, 20K per consulting gig. You do 20 of those a year. That's a low six-figure income.

I'll stick to nonfiction because fiction is kind of its own thing. But in the nonfiction world, the typical business model for like a nonfiction author is... The book is actually a lead magnet for their speaking fee. So you write a book, I don't know, you pick like some sort of business concept, like some sales tactic, right? You write a book about it.

I'll stick to nonfiction because fiction is kind of its own thing. But in the nonfiction world, the typical business model for like a nonfiction author is... The book is actually a lead magnet for their speaking fee. So you write a book, I don't know, you pick like some sort of business concept, like some sales tactic, right? You write a book about it.

I'll stick to nonfiction because fiction is kind of its own thing. But in the nonfiction world, the typical business model for like a nonfiction author is... The book is actually a lead magnet for their speaking fee. So you write a book, I don't know, you pick like some sort of business concept, like some sales tactic, right? You write a book about it.

I'll stick to nonfiction because fiction is kind of its own thing. But in the nonfiction world, the typical business model for like a nonfiction author is... The book is actually a lead magnet for their speaking fee. So you write a book, I don't know, you pick like some sort of business concept, like some sales tactic, right? You write a book about it.

I'll stick to nonfiction because fiction is kind of its own thing. But in the nonfiction world, the typical business model for like a nonfiction author is... The book is actually a lead magnet for their speaking fee. So you write a book, I don't know, you pick like some sort of business concept, like some sales tactic, right? You write a book about it.

Whereas the book itself, you're probably making 25 to 50K total off of the book. So most nonfiction authors, that's the model is they get really clear. They want to target a specific industry or define expertise for a specific industry. They write the book to be the lead gen for that industry. And then they actually go get paid on speaking and consulting.

Whereas the book itself, you're probably making 25 to 50K total off of the book. So most nonfiction authors, that's the model is they get really clear. They want to target a specific industry or define expertise for a specific industry. They write the book to be the lead gen for that industry. And then they actually go get paid on speaking and consulting.

Whereas the book itself, you're probably making 25 to 50K total off of the book. So most nonfiction authors, that's the model is they get really clear. They want to target a specific industry or define expertise for a specific industry. They write the book to be the lead gen for that industry. And then they actually go get paid on speaking and consulting.

Whereas the book itself, you're probably making 25 to 50K total off of the book. So most nonfiction authors, that's the model is they get really clear. They want to target a specific industry or define expertise for a specific industry. They write the book to be the lead gen for that industry. And then they actually go get paid on speaking and consulting.

Whereas the book itself, you're probably making 25 to 50K total off of the book. So most nonfiction authors, that's the model is they get really clear. They want to target a specific industry or define expertise for a specific industry. They write the book to be the lead gen for that industry. And then they actually go get paid on speaking and consulting.

That defines you as the expert on B2B sales in this industry. That gets you invited to all sorts of industry events. Bunch of companies want to bring you in to consult. That's actually where most of your revenue comes from. Because that, you know, you're probably charging 25K a speaking fee. You're doing...