Mark Manson

Some platforms are very good at discovery and finding new audience, but they're not great at monetizing. Other platforms are great for monetizing, but it's harder to grow. And different platforms also attract different types of people. So what I've really been focusing on the last couple of years is trying to lean into the strength of each platform and not worry about the weakness.

Some platforms are very good at discovery and finding new audience, but they're not great at monetizing. Other platforms are great for monetizing, but it's harder to grow. And different platforms also attract different types of people. So what I've really been focusing on the last couple of years is trying to lean into the strength of each platform and not worry about the weakness.

Some platforms are very good at discovery and finding new audience, but they're not great at monetizing. Other platforms are great for monetizing, but it's harder to grow. And different platforms also attract different types of people. So what I've really been focusing on the last couple of years is trying to lean into the strength of each platform and not worry about the weakness.

Some platforms are very good at discovery and finding new audience, but they're not great at monetizing. Other platforms are great for monetizing, but it's harder to grow. And different platforms also attract different types of people. So what I've really been focusing on the last couple of years is trying to lean into the strength of each platform and not worry about the weakness.

It's a great business to be in. So with the podcast, it's all about just maximizing engagement, monetization, making sure the listeners are happy, making sure there's some consistency, and not worrying so much about growth and discovery and, oh, is this going to get caught by the algorithm and all that stuff? So that's how I've been thinking about it.

It's a great business to be in. So with the podcast, it's all about just maximizing engagement, monetization, making sure the listeners are happy, making sure there's some consistency, and not worrying so much about growth and discovery and, oh, is this going to get caught by the algorithm and all that stuff? So that's how I've been thinking about it.

It's a great business to be in. So with the podcast, it's all about just maximizing engagement, monetization, making sure the listeners are happy, making sure there's some consistency, and not worrying so much about growth and discovery and, oh, is this going to get caught by the algorithm and all that stuff? So that's how I've been thinking about it.

It's a great business to be in. So with the podcast, it's all about just maximizing engagement, monetization, making sure the listeners are happy, making sure there's some consistency, and not worrying so much about growth and discovery and, oh, is this going to get caught by the algorithm and all that stuff? So that's how I've been thinking about it.

It's a great business to be in. So with the podcast, it's all about just maximizing engagement, monetization, making sure the listeners are happy, making sure there's some consistency, and not worrying so much about growth and discovery and, oh, is this going to get caught by the algorithm and all that stuff? So that's how I've been thinking about it.

So for example, YouTube is great at discovery and audience building. It's not so great at monetization. So I don't really worry a whole lot about making YouTube profitable. I just want it to grow the audience as much as possible. And then I'll just funnel those people into the newsletter or into the podcast or something else like that. As you know, podcasts are great business models.

So for example, YouTube is great at discovery and audience building. It's not so great at monetization. So I don't really worry a whole lot about making YouTube profitable. I just want it to grow the audience as much as possible. And then I'll just funnel those people into the newsletter or into the podcast or something else like that. As you know, podcasts are great business models.

So for example, YouTube is great at discovery and audience building. It's not so great at monetization. So I don't really worry a whole lot about making YouTube profitable. I just want it to grow the audience as much as possible. And then I'll just funnel those people into the newsletter or into the podcast or something else like that. As you know, podcasts are great business models.

So for example, YouTube is great at discovery and audience building. It's not so great at monetization. So I don't really worry a whole lot about making YouTube profitable. I just want it to grow the audience as much as possible. And then I'll just funnel those people into the newsletter or into the podcast or something else like that. As you know, podcasts are great business models.

So for example, YouTube is great at discovery and audience building. It's not so great at monetization. So I don't really worry a whole lot about making YouTube profitable. I just want it to grow the audience as much as possible. And then I'll just funnel those people into the newsletter or into the podcast or something else like that. As you know, podcasts are great business models.

In terms of LTV or monetization, I'm in a transition phase at the moment in that my monetization is very much, like all my courses and everything, They were built and launched in the 2010s, and they did really, really well back then, but now they're out of date.

In terms of LTV or monetization, I'm in a transition phase at the moment in that my monetization is very much, like all my courses and everything, They were built and launched in the 2010s, and they did really, really well back then, but now they're out of date.

In terms of LTV or monetization, I'm in a transition phase at the moment in that my monetization is very much, like all my courses and everything, They were built and launched in the 2010s, and they did really, really well back then, but now they're out of date.

In terms of LTV or monetization, I'm in a transition phase at the moment in that my monetization is very much, like all my courses and everything, They were built and launched in the 2010s, and they did really, really well back then, but now they're out of date.

In terms of LTV or monetization, I'm in a transition phase at the moment in that my monetization is very much, like all my courses and everything, They were built and launched in the 2010s, and they did really, really well back then, but now they're out of date.

It's a great business to be in. So with the podcast, it's all about just maximizing engagement, monetization, making sure the listeners are happy, making sure there's some consistency, and not worrying so much about growth and discovery and, oh, is this going to get caught by the algorithm and all that stuff? So that's how I've been thinking about it.