Mark Organ

These days, we need a lot more in the way of referral leads.

We need to get their stories.

We need to have customers help out, close deals, especially in B2B, which is where we focus.

And

So this is a problem I want to solve and actually I learned about this while I was at Eloqua.

I just saw how important it was to have mobilized customers in order to make buyers purchase faster.

But the challenge was that the experience of being an advocate is not always that great.

You've got people calling you saying, hey, can you give us close a deal over here?

Can you give us a couple of referrals?

We're looking to grow.

So the gap that I saw was in making a much better, much more fun and rewarding experience for these advocates.

So what we do is we create these communities where companies invite their customer advocates into there.

It's like a VIP club for their best customers.

And we make them feel like a million bucks, and they get to network with each other, and we gamify the process of advocating.

So people get points for a successful referral, for example.

or for telling their story successfully.

And if more people sort of read their guest blog posts, then they get more points over time.

We've made it as fun as like the best mobile games out there.

And so it's really engaging and fun.

What do people pay you?