Mark Pincus
speaker
1,607 appearances
3 recordings
3 series
first heard Jun 2026
last heard 1 Jul
Mark Pincus’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Jul 2026 with 2.
Appearances
And it was so fundamental to the book that for three of the four years writing the book, we called it Proven Better New.
But then I was like, oh, that's too dry a name.
And I love this concept of life at the speed of play, which we can talk about, but is the bigger gestalt of the book.
But Proven Better New is this core concept
philosophy that I've had around products since I started Zynga which is that we have these we have these instincts like in our gut these human level instincts that are pretty much always right and then we
put these ideas on top of the instincts that are usually wrong.
And my rule of thumb is your instincts are right 95% of the time, your ideas are wrong 75% or at best right 25% of the time.
The framework of Proven Better New takes that philosophy and says, okay, what do we do with that?
Okay, let's
Let's isolate your innovation zone.
Let's isolate that thing you have in your gut.
And let's just test many, many ideas around that and let's
fail for the right reason, not the wrong reason.
It might be, I mean, at Zynga, we'd see new game launches.
Sid Meier's like the, you know, godfather of game design, who's the most revered game designer.
He came out with, I think, a social civilization on Facebook.
And we thought, oh God, here comes like the ultimate game designer.
And 10 minutes after the game came out, the Zynga PMs
emailed around their analysis and they said it's dead on arrival because his Fatui, his first time user experience, was so many clicks and so bad that no one was ever going to see his great game design.
Even Sid Meier's tripped over what were
Showing 661–680 of 1,607 · page 34 of 81
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