Mark Rober

We built eventually like 20 and put them on porches all across America.

In spots we knew were hot spots for getting porch pirates.

And yeah, and then we just tracked them all.

And we would know when one got stolen.

And then everyone's watching the footage real time.

And you get some pretty hilarious reactions.

You just have to evoke a visceral response.

In other words, it has to make them laugh.

They have to feel excited.

They just have to feel something, right?

For something to be remarkable, it has to be able to be remarked about.

And so you don't share a video you don't finish watching.

So if you could just make them feel something...

then they are way more likely to actually take action and share it.

And I think this is applicable in people's lives.

If you want, you know, a lot of times you just want to focus on the facts.

Like, well, the facts are on my side, so I'm just going to state the facts.

But if you don't emotionally connect with someone, maybe you want to pitch something to your boss, like this big idea, right?

Maybe you want to apologize to your partner or your kid.

Like if the emotion's not there,