Mark Rober

it doesn't cause that shift in the heart.

And we survived long before written to tell stories to each other.

And so it's in our DNA to resonate with stories.

And like, and I think this is very applicable for people's lives of just like,

leaning into the story and the emotion of a thing just for interpersonal relationships.

Like your apologies will be accepted faster and more earnestly.

You will find that you can, you know, pitch ideas to coworkers, even just like, where are we going to eat, right?

You are more influential if you can remember that we are hardwired to tell stories.

The biggest downside, especially as an engineer, I get this, is to focus on the facts.

Let's say you're selling a thing.

It's like, well, my processor has 20% more gigahertz.

People don't care.

It's a suspect sheet, right?

Yep.

They want to know how this will make them feel.

So I think part of it is like empathizing with the other person you're talking to and putting yourself in their shoes and understanding from their perspective what would feel meaningful to them.

What I do is I like to say like hide the vegetables.

No, no, no.

Yes, I'll say.

So at the end of the day, my goal is to reach as many brains as possible.