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Mark Sanchez

👤 Person
48 total appearances

Appearances Over Time

Podcast Appearances

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

That...

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

I would say a normal situation for a mantero, because they have to look around just in case this moment arrives.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

And actually, the word mantero comes from the Spanish word manta, which means blanket.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

And in fact, the blanket has a rope around it.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

Just in case this moment happens, they can gather up everything in the blanket and run away.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

To be honest, I'm not sure it changed anything on a systemic level.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

But the one really big thing that came out of these demonstrations is that the Monteros recognized their own power to organize themselves.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

They are not a legal union.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

They are actually listed as a people's association, but they just organize themselves in order to fight for the right to work, so they function as a union.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

Yes, they use the language for their own purpose.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

And as their union became more recognizable, they decided that they didn't want to be known for selling other brands' products.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

They were going to launch their own brand.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

They took their 200 or 300 euros that they collected among themselves and they invested in marketing their first product.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

And they told the media that they were starting a brand.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

I asked him how much they sold the shirts for.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

The brand was strong at that moment, but they still continued to face some obstacles on the way.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

This collection was one of many things that signified Tom Manta's growth as a company.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

And before that, they had also created a crowdfunding campaign that would help them expand the brand.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

Raval is in downtown Barcelona, next to the ancient city.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

It's a place where trendy, cool shops are, and some tourists as well.