Mark Stubler
speaker
93 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Mark Stubler’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah, I mean, you know, an easy way that I say is data-driven, right? You're able to make decisions based around your KPIs so you can pivot one way or another. Now, let's talk... I love Loac. You guys make that up? We did. I like that. I like that a lot.
That's brilliant. So... The reason why that's important to me is because I tend to deal with the newer type of investor, someone who's been around in every coaching program, every Facebook group, every listen to every episode of mine and everyone else's podcast. Right. But they haven't been able to figure it out. As a coach of a newbie, my number one question is how many offers have you made?
And almost always it's zero. Right. And I said, well, there's zero chance you'll ever get a deal. That's ironic. You've never gotten a deal. Right. And that importance of a KPI, which has some irony to it, when you start to grow your business and become a Joe Homebuyer franchisee, the same importance is how many leads do you bring in? How many opportunities do you have?
How many appointments do you go on? And then how many contracts did you make?
Like that last one, the contracts, it's amazing. And I've done coaching for over a decade. People stop making offers for some reason. And I'm making this point to go into my next question. I have seen, and I'm curious to see what you guys think about this franchise, more people are worried about the marketing and lead generating than they're worried about the salesmanship and conversion.
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You couldn't have said it better. I mean, literally, that is the truth. I want everyone to rewind that. I want you to say it again because that is really the importance of our business. Say it one more time.
Yeah. And too often people get caught up in a lead, lead, lead, lead, lead. And I say, yeah, but how many offers, but what have you even done to even get that ball down the field? Right. And so what are some metrics that you're shooting for with the low act for people? Like what, what would you say is your metric for your franchise is saying, Hey, if,
If you have this type of, do you have percentages that you can stick to?
Yeah.
Become an opportunity.
Yeah.
No, that's the right metric in my opinion, right? There will be people who would tell you that it should look a different way. But I just talk to cold calling because it's the lowest – Cost, typically, with the highest lead volume, but also the most challenging to get it from a lead to an opportunity, right?
Because what I see in my own business is we have roughly a 10% conversion from someone who we actually contact, right, is how we say it, to someone who becomes an opportunity. It's about 10%. So if we have... A hundred conversations, someone who's actually somewhat interested to keep that conversation going and going into opportunity, as you guys say, is about a 10%.
So there would be 10 people out of the hundred conversations.
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