Mark Stubler

Yeah, absolutely. And not everyone can wear all the hats. Right. And so a lot of people get into business partnerships for what I would consider the wrong reasons. They bro out. Hey, bro, let's have this idea and get all hopped up on some caffeine and go start this thing. Right. That's not their true reason to have a business partner.

Yeah, absolutely. And not everyone can wear all the hats. Right. And so a lot of people get into business partnerships for what I would consider the wrong reasons. They bro out. Hey, bro, let's have this idea and get all hopped up on some caffeine and go start this thing. Right. That's not their true reason to have a business partner.

You know, what you guys have been able to build really is that yin and the yang that can help create something powerful. Right. But even then, as a CEO, you are doing something I think most CEOs don't do, which is still continue to leverage. Right. Because, again, I'm mentioning it is the CEO tends to think that they should be the culture leader. They should be the KPI leader.

You know, what you guys have been able to build really is that yin and the yang that can help create something powerful. Right. But even then, as a CEO, you are doing something I think most CEOs don't do, which is still continue to leverage. Right. Because, again, I'm mentioning it is the CEO tends to think that they should be the culture leader. They should be the KPI leader.

They should be the operational manager. They should. that's not necessarily the role of the CEO per se. And so you're already doing something that's really impressive. And that's why you have 80 franchises. And let's talk about that. I want to talk about the franchise. I want to talk about Joe Homebuyer. Please. You know, I've done this business now 18 years, right?

They should be the operational manager. They should. that's not necessarily the role of the CEO per se. And so you're already doing something that's really impressive. And that's why you have 80 franchises. And let's talk about that. I want to talk about the franchise. I want to talk about Joe Homebuyer. Please. You know, I've done this business now 18 years, right?

It is still just my company, right? What are the benefits of a franchise? And then the second layer of that question will be like, what is the difference between a licensing of a name versus a franchise of a name?

It is still just my company, right? What are the benefits of a franchise? And then the second layer of that question will be like, what is the difference between a licensing of a name versus a franchise of a name?

Funny that you do that, you know, and since we were talking just a little while ago. So I have a community called REI Live. I'm taking away the coaching model. The coaching model is the $10,000, $15,000, $20,000 coaching model. That's right. I'm saying, no, no, no, I want to partner with you. And I'm taking newbies who have no way of getting their first deal.

Funny that you do that, you know, and since we were talking just a little while ago. So I have a community called REI Live. I'm taking away the coaching model. The coaching model is the $10,000, $15,000, $20,000 coaching model. That's right. I'm saying, no, no, no, I want to partner with you. And I'm taking newbies who have no way of getting their first deal.

Like, I don't want to say no way, but very seldom chance. Sure. And helping them create certainty, which creates the confidence so they don't just get their first deal, but they get their 10th deal. And they can say, hey, you should probably be Joe Homebuyer.

Like, I don't want to say no way, but very seldom chance. Sure. And helping them create certainty, which creates the confidence so they don't just get their first deal, but they get their 10th deal. And they can say, hey, you should probably be Joe Homebuyer.

That's right. And it's because when the alignment of the coach slash leader or the franchisor, right, that alignment and everyone fighting for the same thing creates the actual result that everyone's looking for.

That's right. And it's because when the alignment of the coach slash leader or the franchisor, right, that alignment and everyone fighting for the same thing creates the actual result that everyone's looking for.

So talk to me about your franchisees in the sense of what are the marketing strategies you guys lean on to create those leads?

So talk to me about your franchisees in the sense of what are the marketing strategies you guys lean on to create those leads?

How many leads a month would a franchisee, what are your kind of metrics? What would it be a goal for a franchisee? Do they need to create 30 leads a month through their marketing? I love this question.

How many leads a month would a franchisee, what are your kind of metrics? What would it be a goal for a franchisee? Do they need to create 30 leads a month through their marketing? I love this question.

Yeah.

Yeah.