Mark Stubler

Yeah, I mean, you know, an easy way that I say is data-driven, right? You're able to make decisions based around your KPIs so you can pivot one way or another. Now, let's talk... I love Loac. You guys make that up? We did. I like that. I like that a lot.

Yeah, I mean, you know, an easy way that I say is data-driven, right? You're able to make decisions based around your KPIs so you can pivot one way or another. Now, let's talk... I love Loac. You guys make that up? We did. I like that. I like that a lot.

That's brilliant. So... The reason why that's important to me is because I tend to deal with the newer type of investor, someone who's been around in every coaching program, every Facebook group, every listen to every episode of mine and everyone else's podcast. Right. But they haven't been able to figure it out. As a coach of a newbie, my number one question is how many offers have you made?

That's brilliant. So... The reason why that's important to me is because I tend to deal with the newer type of investor, someone who's been around in every coaching program, every Facebook group, every listen to every episode of mine and everyone else's podcast. Right. But they haven't been able to figure it out. As a coach of a newbie, my number one question is how many offers have you made?

And almost always it's zero. Right. And I said, well, there's zero chance you'll ever get a deal. That's ironic. You've never gotten a deal. Right. And that importance of a KPI, which has some irony to it, when you start to grow your business and become a Joe Homebuyer franchisee, the same importance is how many leads do you bring in? How many opportunities do you have?

And almost always it's zero. Right. And I said, well, there's zero chance you'll ever get a deal. That's ironic. You've never gotten a deal. Right. And that importance of a KPI, which has some irony to it, when you start to grow your business and become a Joe Homebuyer franchisee, the same importance is how many leads do you bring in? How many opportunities do you have?

How many appointments do you go on? And then how many contracts did you make?

How many appointments do you go on? And then how many contracts did you make?

Like that last one, the contracts, it's amazing. And I've done coaching for over a decade. People stop making offers for some reason. And I'm making this point to go into my next question. I have seen, and I'm curious to see what you guys think about this franchise, more people are worried about the marketing and lead generating than they're worried about the salesmanship and conversion.

Like that last one, the contracts, it's amazing. And I've done coaching for over a decade. People stop making offers for some reason. And I'm making this point to go into my next question. I have seen, and I'm curious to see what you guys think about this franchise, more people are worried about the marketing and lead generating than they're worried about the salesmanship and conversion.

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