Mark Stubler
👤 PersonAppearances Over Time
Podcast Appearances
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You couldn't have said it better. I mean, literally, that is the truth. I want everyone to rewind that. I want you to say it again because that is really the importance of our business. Say it one more time.
You couldn't have said it better. I mean, literally, that is the truth. I want everyone to rewind that. I want you to say it again because that is really the importance of our business. Say it one more time.
Yeah. And too often people get caught up in a lead, lead, lead, lead, lead. And I say, yeah, but how many offers, but what have you even done to even get that ball down the field? Right. And so what are some metrics that you're shooting for with the low act for people? Like what, what would you say is your metric for your franchise is saying, Hey, if,
Yeah. And too often people get caught up in a lead, lead, lead, lead, lead. And I say, yeah, but how many offers, but what have you even done to even get that ball down the field? Right. And so what are some metrics that you're shooting for with the low act for people? Like what, what would you say is your metric for your franchise is saying, Hey, if,
If you have this type of, do you have percentages that you can stick to?
If you have this type of, do you have percentages that you can stick to?
Yeah.
Yeah.
Become an opportunity.
Become an opportunity.
Yeah.
Yeah.
No, that's the right metric in my opinion, right? There will be people who would tell you that it should look a different way. But I just talk to cold calling because it's the lowest – Cost, typically, with the highest lead volume, but also the most challenging to get it from a lead to an opportunity, right?
No, that's the right metric in my opinion, right? There will be people who would tell you that it should look a different way. But I just talk to cold calling because it's the lowest – Cost, typically, with the highest lead volume, but also the most challenging to get it from a lead to an opportunity, right?
Because what I see in my own business is we have roughly a 10% conversion from someone who we actually contact, right, is how we say it, to someone who becomes an opportunity. It's about 10%. So if we have... A hundred conversations, someone who's actually somewhat interested to keep that conversation going and going into opportunity, as you guys say, is about a 10%.
Because what I see in my own business is we have roughly a 10% conversion from someone who we actually contact, right, is how we say it, to someone who becomes an opportunity. It's about 10%. So if we have... A hundred conversations, someone who's actually somewhat interested to keep that conversation going and going into opportunity, as you guys say, is about a 10%.
So there would be 10 people out of the hundred conversations.
So there would be 10 people out of the hundred conversations.