Mark Williams-Cook

If you stand in the way of Google making money, they will flatten you.

We're told, make good content.

That's not what Google's trying to rank.

That's what they require.

One of the ingredients for their system goal, and their system goal is to make ungodly amounts of money.

Thank you so much for having me.

Really excited to be here.

I mean, this is the running joke in the industry, right?

So I've been working in SEO 22 years, and I think I've lived through, this is maybe my eighth death of SEO now.

Someone actually made a really lovely graph of the value of the SEO industry over the last 20 years, kind of going up and then marked every time it had died.

So for me, there is a debate we could maybe get into later of a lot of people renaming what we do, SEO, as geo, generative engine optimization.

For me, if we have to call it geo, which I hate, it would be a subset of SEO.

Yeah.

So I'm still doing pretty much the same things I was doing two years ago, five years ago.

Just how I do them has changed slightly.

And that's always happened throughout the years.

So no, I'm still very much in the people are asking me for SEO.

We're doing stuff.

People are getting results.

You can't get rid of us just yet, despite what public opinion may want to.