Mark Williams-Cook

And then they just get a definitive answer read to them with 100% confidence.

And then they learn that and go and reciprocate that.

And before we know it, you know, I'm told, no, this is how this works.

How do you know that?

Well, chat GPT told me, okay, well, how did it know?

Oh, it cited this website.

This website looks like it's written by AI to me.

You know, you can follow it back.

So that's one aspect of that problem that exists.

And I don't think there's a good solution for it at the moment.

Absolutely.

I mean, I highlighted, so our agency, as you said, is called Canda.

And there is in the UK another company called Canda Talent, which is a recruitment company.

And I was Googling, just checking out perplexity results for kind of SEO agencies.

And they had a kind of rich company listing result of agencies and it had pros and cons.

And then it listed our cons as something like high staff turnover or something like that.

And I was like, that's weird because we haven't lost anyone for ages.

And then I dug into it a bit and it was pulling in reviews from the Canada Talent Agency and stitching them together.

That is such a problem.

And this is because as well, I think