Marques

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Here are your first...

This new year with Shopify by your side.

All right, welcome back.

We got to talk about why your next smartphone, well, according to some people, will cost more.

I was going to say might cost more, but...

Will definitely cost more.

And I'm saying it that way because we're mainly basing this on a Carl Pay tweet.

He posted this really long tweet, which, I mean, OK, we could have kind of figured this out by context clues.

But we know that memory is getting more and more expensive and smartphones use memory.

So maybe your next smartphone is more expensive.

But Carl's tweet is much more definitively like, look.

Smartphones forever have relied on prices going down for these things.

So every year you can expect a spec bump and the price doesn't have to go up.

But this year, 2026, that's not true.

Memory has gone up so much in price that it is impossible for your next phone to cost the same amount for the same specs.

And so, yes, if you haven't already heard, memory shortage, like this is, have you tried to build a PC lately?