Marques

This is...

A massive deal.

That's a really good, now that I'm thinking about it, a great strategy from Apple.

Like if the most important customer to you is someone who is beginning their life as like a working professional or they're about to start learning creative apps, you want this to be the best deal, the obvious go-to so that these people are like used to your apps and then they grow up and they pay a little more.

But like you want the customer first.

That's a no-brainer.

I'm asking someone who's watching this podcast to do the math for me.

Add up the prices of buying one time all of these apps.

How many months?

And then how many months?

Does this become a bad deal?

Like the subscription for the first month, you win.

For the second month, you win.

For as many months as you've paid less than it costs to have access to all these apps, you win.

But somebody watching this as a calculator and they can find the total value of all the software and how many months it would take.

17 years.

It's probably a pretty good amount of time.

Yeah.

As long as they don't jack up the prices every year like every subscription service.

Dave, I hope they keep it this way because Final Cut's been the same price for forever.